Wholesale Heartache
Bob Jacobsen's family won't drive down Highway 3 past Target. They've learned to humor me, says Bob, the patriarch of a family-owned department store
Consumer Marketing
TOP 25
DVC WORLDWIDE 44 Whippany Road, Morristown, NJ 07960Phone: 973-775-6700Fax: 973-775-6701URL: www.dvc.comOwnership: Lake CapitalCEO: George Valva KEY CLIENTS:
Account Action
Novartis Animal Health US, Inc., Greensboro, NC, named Colle+McVoy, Minneapolis, agency of record for all integrated marketing efforts. Wise Foods, Inc.,
From Tasty to T&A
There are always scads of new products at the Food Marketing Institute's annual show and this year was no exception, from Nestl's Toll House candy bars
Mother of Invention?
Laurie Cairns is having trouble enforcing her patent for online fulfillment of in-pack codes. Cairns and her attorney have approached 15 to 20 consumer
Conceptualizing
Who needs three ideas when one strong solution will do? That's the simple philosophy at Concept One and it's working well. The two-year old shop increased
Pepsi Picks Funnyman
Pepsi, Purchase, NY, tapped comedian Drew Carey to host its reality game show Pepsi Play for a Billion. The show, which airs in September on The WB, will
UPGRADING THE MENU
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Agency Rankings, 26-96
The following grid includes a description of agency capabilities, as provided by the company. For a full description of the methodology used to develop
Cross Training
CoActive Marketing Group showed its creative chops in 2002 while honing its multi-discipline portfolio. Its network of offices from its Great Neck, NY,
