New and Noteworthy Products
Office Fun Chicago-based Microthin.com is offering a new mouse pad that companies can use as a promotional item to inform IT departments about their services.
Consumer Marketing
Eye on Innovation
Back in 1967 you could pull into an ESSO gas station and, with a fill-up from the attendant, get a scratch-off game card that reminded you to Put a Tiger
When truth hurts
They must have been some pretty strongly worded memos. A few months back, the word came down from the corporate HQs of several marketing communications
Big Man on Campus
360 Youth has come of age. Formerly a unit of MarketSource Corp., the Crandbury, NJ-based company has emerged from its $43 million acquisition by Alloy,
Vicious Cycle
Spring is finally here, the war is over and the economy is starting to show signs of life (albeit mixed ones) for the first time in almost three years.
Yard Sale
SNAPPLE is having a yard sale. Through Nov. 30, consumers collect special caps and redeem them at snapple.com for goods and prizes, such as scooters and
Delivering the Goods
It's nearly a decade since Alison Glander founded Global Sales Development, a consultancy to radio stations. Since 1994, the company has been acquired,
New and [much] improved
IT WAS FEELING more and more like an outdated suit. The PROMO Web site had a very gray flannel design that didn't reflect the energy or innovation of
CORRECTION:
Patent holder Laurie Cairns has not sued any marketer for using online fullfilment technology she patented in 2001, as reported in PROMO's Annual Report
Wholesale Heartache
Bob Jacobsen's family won't drive down Highway 3 past Target. They've learned to humor me, says Bob, the patriarch of a family-owned department store
