UPGRADING THE MENU

ASK THE PROMO PRO

Have a question about event insurance or that Connecticut tax recently imposed on advertising services? Just ask one of our experts in event marketing, interactive, legal and regulatory, coupons and international. And watch for more expertise in our online forums in the months to come.

WHAT ARE YOU READING?

Any marketer worth his response rate is up on the latest trends and books on promotion marketing and related topics. Join the discussion of recently published books (this month’s top title: Buzz by Marian Salzman) and tell us: must-read or snoozer?

PROMO XTRA

Check in to read the latest news in promotion marketing. Account wins, deals, legal and regulatory issues, launches, campaigns, people on the move — it’s all there. And while you’re online, sign up to receive PROMO Xtra, the must-read electronic newsletter from the editors of PROMO, now delivered twice weekly.

ARCHIVE

PROMO is now archiving all news stories appearing in PROMO Xtra; search past articles by using any combination of key words such as by marketing tactic, company name, or even the name of a brand marketer. And, as always, all monthly magazine content is archived at the site as well.