Guild crafts Success
With its original founder Victor Ayala, still in the driver's seat, The Guild Group turns 23 this month. The privately-owned firm lives by the values
Consumer Marketing
Father Knows Best
NOW THAT THE MUSHY flowers-and-candy Mother's Day season has passed, it's time to break out the power tools for Father's Day. The Hallmark Channel is
June 1, 2003
Yao Ming Follows Through With Coca-Cola Lawsuit
Chinese basketball Yao Ming is suing Coca-Cola for 1 yuan (about 12 cents) for "spiritual and economic losses" and asking that Coca-China apologize in
Universal, Nestl Ink 10-Year Deal
Universal Parks and Resorts and Nestl Waters North America struck a 10-year marketing agreement that will link Nestl with Universal theme parks in the
Procter & Gamble Teams with WNBA; Loses Court Battle
Marking the first time Procter & Gamble has inked a multi-year sports deal for multiple brands, the CPG giant announced a three-year partnership with
Comedy Central Hosts ‘Stand-Up’ Sweeps
To support its Friday night stand-up block, Comedy Central is hosting a sweepstakes dangling a private party with a performance by comedian Lewis Black.
Kellogg Licenses its Brands; Hasbro Sues over Game
This year Kellogg Co. will aggressively license its brands in the toy, apparel, entertainment, publishing and food categories as part of a brand-building
L’Oreal Brings 1 Million Garnier Samples to Health Clubs
L'Oreal will distribute 1 million samples of Garnier Fructis Anti-Dandruff Shampoo via health clubs in July. Clichy, France-based L'Oreal works with the
EBay Tries “Anything” for Loyalty
EBay has launched Anything Points, a loyalty-marketing program that lets bidders earn currency via promotional partners. Bidders can use Points alone
