Dannon Digs Sand Soccer
The Dannon Co. will sample new Light 'N Fit Smoothies among sand soccer players and fans as co-sponsor of the Sand Soccer U.S. Open in Virginia Beach,
Consumer Marketing
Avon takes its Show on the Road
Avon, in partnership with Q-Tips, hit the road last month with a custom-built trailer that transforms into a beauty salon to showcase its wares and support
Schering-Plough Prepares for Indictment
Pharmaceutical giant Schering-Plough Corp. has received a letter from the Massachusetts U.S. Attorney's Office advising the company that it is under federal
Maine to Track Marketing Spending on Drugs
Maine is close to enacting a law that will require drug companies to disclose how much they spend on marketing. Legislators approved the bill last week,
Back in Blonde: MGM Plans Blowout for Sequel
The outlook is blonder and greener for MGM as it prepares for next month's sequel to one of its most successful films in recent years. Legally Blonde
Acquisitions
D VU FOR DOMINICK'S? Safeway Stores may have found a buyer for its beleaguered Dominick's chain. The Yucaipa Cos. is rumored to be interested in buying
From Russia with Root Beer
EVERY NOW AND THEN you see a promotion and you say to yourself; damn I wish I'd thought of that! Then there are the even less frequent occasions where
Pitfall protection
This is the second in a two-part story on the pitfalls of online promotions and the best way to avoid such hazards. Contributor Jed Weissbluth continues
When good promotions go bad
Kellogg Co. announced in April that a computer error in its American Airlines' American Dream sweepstakes led to erroneously informing several thousand
New and Noteworthy Products
Office Fun Chicago-based Microthin.com is offering a new mouse pad that companies can use as a promotional item to inform IT departments about their services.
