Pepsi Collects 2 Million Sign-Ups for Billion Dollar Sweeps
After a month, Pepsi's Play for a Billion has drawn 2 million registrants eager for a shot at stardom (and $1 billion, of course). To register, consumers
Consumer Marketing
Live from the Licensing Show: Licensing, Royalty Revenues Up
Licensing grew 4% in 2002, generating $5.8 billion in royalty revenues from manufacturers who paid for the right to use trademarks, characters, logos and artwork to sell products in the U.S.
Sci Fi Channel Hosts Stargate Sweeps
The Sci Fi Channel last week kicked off a sweepstakes dangling a walk-on role to plug the DVD release of the third season of its popular show Stargate
Yum! Brands Appeals $30 Million Award
Yum! Brands, the parent of Taco Bell, plans to appeal a verdict that awarded $30 million to two Michigan men who sued the restaurant chain, accusing it
MegaMan Gets Anniversary Blitz
Videogame hero MegaMan turns 15 this year, and Kraft Foods, J&J Snacks, Pik Nik Foods and Cinemark Theatres are among six marketing partners on board
Miller Brewing Gives Harley-Davidson a Lift
Miller Brewing announced it will help celebrate the 100th anniversary of Milwaukee neighbor Harley-Davidson this summer with a series of on-pack, online
HSBC Hails a Cab
The HSBC Group hopes to drive home its positioning as "the world's local bank" in a New York City cab. The Manhattan-based bank ran a May contest to crown
History Channel Sheds Light on Comic Books
While Hollywood continues to churn out movies based on classic comic book characters, The History Channel has been pouring through DC and Marvel comic
Kellogg’s Promotes Greatest Cities on 40 Million Cereal Boxes
Kellogg's is teaming up with American Airlines, Marriott, Expedia and tourism leaders from seven cities around the country for the multi-million dollar
Johnson & Johnson Launches Canadian Beach Patrol
Johnson & Johnson will patrol Canadian beaches this summer to tout its Neutrogena skincare brand. Teams of Neutrogena Sungards will comb the beaches to
