Reebok Challenges Fans to Solve Online Mystery
Reebok launched an interactive campaign called "Whodunit?" featuring National Basketball Association stars in support of its ATR by Rbk clothing line.
Consumer Marketing
Regal Theaters Drops Tomb Raider Sequel in Dispute
The country's largest theater chain has refused to play Lara Croft Tomb Raider: The Cradle of Life in 47 of its theaters after a fall out with the distributor,
Home Depot Takes Sponsorship of ESPN’s College GameDay
The Home Depot has signed on as the presenting sponsor of ESPN's College GameDay, replacing Discover Card, which had held the position for the last two
Organic Group Takes on Cosmetics Manufacturers
If it says it's organic, it better be. A new advertising campaign, launched by the Organic Consumers Association, is warning consumers that some "natural"
Edwards Calls For DTC Ad Disclosure
With debates over Medicare raging in Congress, Senator John Edwards has introduced legislation requiring pharmaceutical companies to disclose more information
Coca-Cola Admits Tampering With Burger King Promo
A lawsuit by a former employee has turned into a huge black eye for Coca-Cola, which this week acknowledged tampering with a promotion for frozen beverages
Citizens Bank Inks $95 Million Deal with Phillies
Citizens Bank and the Philadelphia Phillies have formed at 25-year partnership that includes the naming rights for the baseball team's new ballpark in
WPP in Exclusive Talks with Cordiant
WPP Group has entered into exclusive, advanced negotiations to buy Cordiant Communications Group, outmaneuvering rival bidder Publicis Groupe. WPP and
Nextel Steps In as R.J. Reynolds Drops NASCAR Sponsorship
Nextel Communications and NASCAR are expected to announce today that the wireless company will be taking over as title sponsor of NASCAR's highest profile
CVS Launches Sampling Co-op
CVS Pharmacy will begin this fall offering its cardholders a new loyalty program in the form of a sampling co-op. The co-op, called TargetMail ExtraCare,
