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Consumer Marketing

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Johnson & Johnson Launches Canadian Beach Patrol

Johnson & Johnson Launches Canadian Beach Patrol

Posted on June 5, 2003 by Chief Marketer Staff

Johnson & Johnson will patrol Canadian beaches this summer to tout its Neutrogena skincare brand.

Teams of Neutrogena Sungards will comb the beaches to give tips on summer skincare (including demos on how to apply Neutrogena Suncare products) and to collect donations for the Canadian Dermatology Association.

Donors get a “Sunguard care kit” with a Sensitive Skin Sunscreen sample, a Johnson & Johnson Band-Aid sample, coupons and a skincare brochure. Sunguard teams also entertain beachgoers with roller-shoe and kite-flying demonstrations and temporary tattoos. The June 2 kickoff coincides with Sun Awareness Week. TrojanOne, Toronto, handles.

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