Millions Register on FTC’s Do-Not-Call Registry
More than 12.5 million telephone numbers have been registered on the Federal Trade Commission's national Do-Not-Call Registry since the program became
Consumer Marketing
eBay Tries Anything
EBay knows who its friends are: 69 million registered bidders and an increasing crew of marketers eager to reach that audience. Sprint, Hilton, McAfee
Brands at the Crossroads
On April 24, 2003, PROMO held its second invitation-only roundtable of the year. The conversation among these marketing veterans quickly focused on an
A Numbers Game
could be 7Up's lucky number. Through March 2004, the flagship brand for Dr Pepper/Seven Up Cos. will carry 12-digit Liquid Loot codes that translate to
Upfront & Personal
Broadcast networks brought in a record $9.3 billion at this year's upfront, the annual spring selling period when the six nets present their fall lineups
Acquisitions
INTERPUBLIC SELLS NFO RESEARCH In an effort to further reduce debt, Interpublic Group plans to sell its NFO research unit to Taylor Nelson Sofres, a provider
Natural Selection
THERE ARE MANY different ways that companies select the promotional offers they will use for their next promotional period. Companies and agencies use
Promo Online
Doing a deal abroad? I do a lot of work with a premium manufacturer in Hong Kong and visit once or twice a year. Each time I go there, my rep treats me
New & Noteworthy Products
God Save the Queen Social tea has fallen by the wayside, but Salisbury Pewter, Easton, MD, can help put a little civilization back into the workday with
Executive Privilege
When did the average marketer become the Common Man, a mirror to Joe or Josie Average, ready for a role in a Capra film? Apparently it happened sometime
