Tetley Iced Tea Runs Promo on 1 Million Boxes
Tetley USA hopes to cool off consumers this summer with an instant-win promotion that sends the winner on a ride down whitewater rapids. The on-pack promotion
Consumer Marketing
Loews Cineplex Kicks off Centennial Early
Gearing up for its 100th anniversary next year, Loews Cineplex Entertainment last week launched a Reel Memories contest asking patrons to share their
Dr Pepper/Seven Up Dangles $70,000 Grand Prize
Dr Pepper/Seven Up is giving consumers the chance to win a $70,000 grand prize by looking under a game piece attached to specially marked Super Big Gulp
Coca-Cola Says Feds Are Investigating
Coca-Cola revealed last week that a federal prosecutor has begun investigating accusations by a former employee that the soda pop giant had tampered with
CPGs Cultivate Winning Web Strategies: Study
Consumer packaged goods companies have evolved from being slow to embrace the Web to leading some of the more innovative Web sites and ad campaigns among
USPS Sponsorships Draw Flack from Inspector General
The United States Postal Service is drawing criticism for mismanaging millions of dollars in sports sponsorships. The USPS spent $48 million on sports
Nike Buys Converse for $305 Million; Pitchman Denies Allegations
Nike announced last week that it has agreed to buy legendary basketball shoemaker Converse for $305 million. Formerly the dominant force in the basketball
Kyle Petty Teams with Sue Bee Honey
Racecar driver Kyle Petty has agreed to promote Sue Bee Honey and serve as a spokesperson for a variety of promotional programs. "Our family really uses
Kellogg’s Special K Red Berries Takes to the Road
Kellogg Co. is truly making breakfast portable with its Special K Red Berries Better You Tour. The Battle Creek, MI-based company has teamed with Kroger
McDonald’s Milk Program Adds 800 Restaurants
With its new salad line a hit, McDonald's continues to tweak its image as a fast-food provider by expanding its "Got Milk?" promotion with the California
