Beefeater Sets Sail On Yacht Tour
Allied Domecq's Beefeater Imported is launching the Beefeater Bold Spirit Tour, a 10-market yacht tour stopping in cities such as Boston, San Francisco
Allied Domecq's Beefeater Imported is launching the Beefeater Bold Spirit Tour, a 10-market yacht tour stopping in cities such as Boston, San Francisco
Nintendo America this summer is concentrating on creating interactive experiences for consumers through its tour sponsorships. In addition to the Fusion
Land Rover is using a luxurious brew of events held at elegant private country homes, coupled with exotic chocolate tastings and falconry demonstrations,
The Columbia House Co. and Loews Cineplex Entertainment have launched a six-month cross-promotional venture. As part of the deal, Columbia House DVD club
Unilever's Hellmann's mayonnaise brand (also known as Best Foods west of the Rockies) is offering the You Don't Have to Lift a Finger Party Sweepstakes.
Jose Cuervo's online Face of the Nation contest has drawn more than 600,000 visitors since it's launch last month.
Shell Oil Products US is launching a $25 million campaign to promote new gasolines formulated to give better mileage. The campaign includes P-O-P materials,
Information Resources, Inc. has agreed to be acquired by a new company formed by business software investor Symphony Technology and private investment
Both Hollywood and the National Thoroughbred Racing Association are betting on a persnickety racehorse from the 1930s to jockey for box office success
Toyota Sienna has teamed with Regal CineMedia for Regal's 12th annual Free Family Film Festival. This marks the first time Regal has teamed with a national