Trouble Indemnity
Earlier in this series, we discussed precautions that can and should be taken to avoid the pitfalls of online promotions (PROMO May and June). But suppose
Consumer Marketing
Dog Days at Wal-Mart
ONE LUCKY DOG travels to the nation's capitol next month to represent the U.S. as Masterfoods and Wal-Mart wrap up a three-month campaign saluting working
Taking a Swing at ROI
ROI. To hear some people tell it, these are the three most important letters in promotional marketing. Today you'll be hard-pressed to attend any agency
Philip Morris OK on Retail Promotion
A federal appeals court last week upheld a 2002 ruling that Philip Morris did not violate antitrust laws on a promotion that paid retailers for prime
Client Side
Charles Henagan appointed VP-sales and marketing at New York City-based Santa Teresa USA. Rick Rodriguez, a nine-year Discovery Networks veteran, named
All Dressed Up
I wonder who's wearing the red shirt these days. Minnesota Public Radio put a bunch of red corduroy shirts into members' closets during a fundraising
Cutting through the E-Clutter
CONSUMERS ARE OVERWHELMED BY E-MAIL Inboxes are stuffed with an average 110 unwanted e-mails a week, an irritation to recipients, who report deleting
Licking the Competition Cold
To a child, a year is the eternity that passes between two birthday parties. Knowing how important these anniversaries are to children (and how many children
July 1, 2003
Reebok Challenges Fans to Solve Online Mystery
Reebok launched an interactive campaign called "Whodunit?" featuring National Basketball Association stars in support of its ATR by Rbk clothing line.
