What Were They Thinking?
To take a quick humor break from your busy day, just click on Web sites like newsoftheweird.com or Yahoo's Oddly Enough news page. You'll find stories
Consumer Marketing
Nintendo Plays First Music Gig
Nintendo of America is stepping into the music-marketing arena this summer with a 30-city tour that merges gaming and music. Alternative rock band Evanescence
Measuring a Course
In the 17th century, the British Navy commenced a domination of the world's oceans that was to last nearly 300 years. But one thing held it back: navigation
Rules of the Games
Digital promotions present a unique combination of compliance-related issues, especially regarding sweepstakes, contests and games. Vendors of digital
Seen and Heard at Star Power
Hollywood marketers gathered at The PMA's annual Star Power conference in Universal City in May. For those who missed the networking fest and PROMO's
Mercedes-Benz Extends Sorenstam Deal
Mercedes-Benz USA yesterday announced an extension of its endorsement deal with Ladies Professional Golf Association star Annika Sorenstam. The current
Squeeze Play
The criminal case of Gino DeLuca is unlikely to trigger a major shift in negotiations in the in-store marketing industry. That's happening on its own.
Agency Moves
Classic Sportswear & Promotions, Greenwich, CT, named its new management team: Co-founder and director of marketing Dan McGurk, promotions director Dominic
Back-end and Below-the-Line Services
CLEAR CONNECTION With Do Not Call laws all the rage, Gryphon Networks has developed automated Do Not Call and privacy compliance solutions for telephone
Universal, Nestl Ink Deal
Universal Parks and Resorts and Nestl Waters North America struck a 10-year marketing agreement that will link Nestl with Universal theme parks in the
