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Consumer Marketing

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Beefeater Sets Sail On Yacht Tour

Beefeater Sets Sail On Yacht Tour

Posted on July 10, 2003 by Chief Marketer Staff

Allied Domecq’s Beefeater Imported is launching the Beefeater Bold Spirit Tour, a 10-market yacht tour stopping in cities such as Boston, San Francisco and Ft. Lauderdale.

Brad Van Liew, the first American winner of the Around Alone race, a 28,755-mile route that takes eight months, will helm the Beefeater boat. Van Liew picked up the title earlier this year.

P-O-P includes table tents, banners, and pennants, as well as promotional items such as T-shirts and key chains. The Beefeater yacht will serve as a backdrop for trade and media events.

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