B2B buying decisions don’t happen in an instant. They’re the result of multiple touches, in multiple platforms, over days, weeks, months, and sometimes, even years. Nurturing leads in this type of an environment has numerous challenges.
Sure, everyone talks about a 360-degree customer view. But rather than going in circles, maybe you should think about a spiral instead.
Lists featured this week include the Penton Aviation Masterfile and Health Plan Quest.
Chief Marketer recently chatted with several featured speakers at B2B LeadsCon—Aug. 24-26 in New York—to get their thoughts on the best ways to cultivate and retain B2B customers.
Lists featured this week include InStylePaws.com and Industry Week.
Compelling B2B video doesn’t necessarily need Hollywood-standard production values, but it does need personality.
A key nuance in B2B email is acknowledging that the person who chooses to buy a product and the user aren’t necessarily the same. For B2B email marketers, this means added challenges when it comes to creating messaging that will get noticed.
Do you have a huge bench of seasoned writers, editors and analysts on your content marketing team? Or, more likely, is it just you, you, and, well…you?
Straight from the home office, here's the top 10 reasons you need to be at B2B LeadsCon.
Lists featured this week include National Jeweler and Professional Construction News.
