How Digital Transformation Can Boost Customer Loyalty
Digital transformation improves the customer experience, which increases loyalty and helps turn customers into brand ambassadors.
Digital transformation improves the customer experience, which increases loyalty and helps turn customers into brand ambassadors.
Data, when used correctly, can provide invaluable insights that can maximize investments—making it an important part in any marketing event strategy.
Consistency in the customer experience has become the new business imperative. The modern buyer demands to feel recognized and understood at every level of an organization.
Pamela Larrick, the CEO of Javelin Marketing Group, received the Edward N. Mayer Jr. Education Leadership Award Sunday during the annual Marketing EDGE awards.
You can have the best webinar content in the world. But if you don’t drive registrations and conversions, you’ve failed.
In this Q&A, Lisa Boff talks about her main objective at GE, how to market the company as a “digital industrial company” to both businesses and consumers.
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Huge volumes of marketing data enable companies to connect with customers in ways only imagined 20 years ago. Tech investments reflect this excitement—sometimes too much.
In a twist of the old saying about the tree falling in the forest, it’s reasonable to ask, “If you conduct market research and nothing happens with the data, will anyone know about it?”
Effectively leveraging data is essential if you want to optimize your customers’ experience with your brand and make the most of your marketing investments.