Writing a Brand Case Study? Do This, Don’t Do That!
A brand case study is an important tool to show off your hard work. This inforgraphic showing do's and don'ts will help you get it right.
B2B Marketing
12 Evil Characters who Ruin Team Meetings: Slide Show
Get to know these 12 characters who are sabotaging a chief marketing officers time during team meetings.
How Engaging Customer Experiences Can Drive Revenue
Growing competition and consumer power are eroding traditional product-based advantages, forcing marketers to shift to a new battlefield: customer experience.
Adapting to the New B2B Digital Normal
“The face of B2B is not what it used to be,” Google's Jim Lecinski told attendees BMA15.
Putting Editorial Content at the Heart of B2B Marketing
Travelers uses three distinct types of marketing content to engage business insurance prospects.
BMA15 Round-Up: Engagement Online, In-Person and at the Game
Here’s some key soundbites from some of the featured speakers from BMA15 on content marketing, live events, sports sponsorships and more.
Create a Better B2B Big Data Plan
Sure, you’ve got lots of B2B data. But do you have a plan for how to use it? Now is the time to set your big data agenda.
B2B Direct Mail Trends
B2B marketers must connect with prospects as early as possible. Making direct mail an integral part of their multichannel contact strategy can help companies influence customers, build brand presence and create a comprehensive strategy to close the sale.
Gates Corp. Refocuses Marketing on the Customer
Gates Corp. moved from a product-focused to a customer-focused marketing strategy by getting buy-in from the sales force and channel partners.
3 Steps to Better Digital Marketing Intelligence
Here we are in 2015 and the majority of brands are still looking at the “what” and not the “who” when it comes to digital intelligence initiatives.
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