Chief Marketer Listline Aug. 4
Lists featured this week include InStylePaws.com and Industry Week.
B2B Marketing
Don’t Just Be a Talking Head in B2B Video
Compelling B2B video doesn’t necessarily need Hollywood-standard production values, but it does need personality.
B2B Email Trends & Tips
A key nuance in B2B email is acknowledging that the person who chooses to buy a product and the user aren’t necessarily the same. For B2B email marketers, this means added challenges when it comes to creating messaging that will get noticed.
Who You Need for a Great Content Marketing Team
Do you have a huge bench of seasoned writers, editors and analysts on your content marketing team? Or, more likely, is it just you, you, and, well…you?
The Top 10 Reasons You Need to Be at B2B LeadsCon
Straight from the home office, here's the top 10 reasons you need to be at B2B LeadsCon.
Chief Marketer Listline July 23
Lists featured this week include National Jeweler and Professional Construction News.
Millenials Are the Mobile-First Generation
A new study shows Millennials more open to advertising than oldsters—if that advertising is relevant to them.
Making CRM stick – Five Ways to Increase CRM Adoption
Change is hard and some people will try to avoid it—even if the change is for the better. Is there a secret to successful CRM deployments? In many ways, the “X factor” is you.
Why You Should Be at B2B LeadsCon
In B2B marketing, it all starts with leads—you need to acquire them, nurture them and then guide them to convert. Figuring out the best plan to make that happen is essential
Five Ideas to Better Leverage Big Data
Savvy Big Data followers can still lap the field if they’re smart about how they go about it. Here are five suggestions.
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