B2G: Why Marketers Shouldn’t Forget About Government Workers
Who are government workers, what topics engage their interest in social media platforms like LinkedIn and how can B2G marketers zero in on them?
Who are government workers, what topics engage their interest in social media platforms like LinkedIn and how can B2G marketers zero in on them?
Video can help B2B brands stand out in social media and improve ABM effectiveness. Here's five ways to improve your video engagement.
Thomson Reuters is using direct mail to creatively engage tax professionals and start conversations.
Need ideas to crank up the heat on your B2B marketing programs? Check out these hot tips from the faculty of Connect to Convert, Sept. 25 to 27 in Boston.
The ability to easily make returns plays a huge part in where online shoppers decide to spend their ecommerce dollars, according to a new report from UPS.
Direct mail can be an expensive channel, but when done right it drives significant engagement at multiple points in the marketing funnel.
In this Chief Marketer special report sponsored by Keen, discover how to use the right numbers to showcase marketing’s worth to the C-suite.
A Forrester report found companies with superior customer experience outperform laggards. But companies often think their CX is better than customers do.
Global Brand Management VP Mara Downing shares the marketing secrets behind the PGA Tour's John Deere Classic.
Chief Marketer recently chatted with Qualcomm CMO Penny Baldwin to discuss how the telecommunications equipment maker is leading the 5G charge.