Getting Downsized? Send in the Clowns
Worried about losing your ad agency gig? Have you considered hiring an emotional support clown?
B2B Marketing
5 Steps for Building a Consistent Brand Story
Everyone in your company should be able to tell your brand story. Here's five tips to help them share a consistent message.
The Changing Face of B2B Social Media
Toast, Thoughtbot and Constant Contact share how they're increasing their B2B social circle of engagement, and what metrics really matter.
Q&A: PwC’s Path to Digital Transformation
Chief commercial officer Reggie Walker chats about how Big Four auditing firm PwC is connecting with a diverse global audience, and what's next.
Thoughtbot CMO on Creating a Marketing Foundation
Lindsey Christensen shares the story of Thoughtbot's marketing journey to create engagement with tech innovators and start-ups.
B2B Customer Experience: Why CX Matters Across the Entire Funnel
For top B2B brands like SAP and Pitney Bowes, customer experience is often the tipping point when it comes to acquiring—and retaining—business.
The Power of Insight Over Vanity Metrics
When it comes to market intelligence and forecasting, some managers use vanity metrics as a proxy to get what they want to hear, rather than actual insights.
Drum Roll Please. The 2019 PRO Awards Finalists Unveiled
The PRO Award winners will be announced during a live awards brunch on October 24 at Neue House, New York. Join us.
CMO Q&A: How Pitney Bowes is Targeting Individuals
Pitney Bowes CMO Bill Borrelle shares the challenges of targeting a diverse audience, and keeping a century-old brand fresh.
Google Launches B2B Search Campaign
“Find What Matters” is a two-month initiative designed to feel like a B2C campaign, to create enthusiasm and excitement for using search in a media plan.
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