CONSUMER-MARKETING | RETENTION

MasterCard is collaborating with Bed, Bath & Beyond for a back-to-school promo targeting college freshmen. Shoppers are automatically entered in the sweepstakes each time they make a purchase via MasterCard at Bed, Bath & Beyond (in-store and online). ...

In celebration of the upcoming Miramax Film, Shall We Dance?, Starz is launching a sweepstakes that will send one winner waltzing down the red carpet to the movie premiere. From now through Sept. 19, viewers can log on to www.starz.com to compete and ...

Newcastle Brown Ale has announced a nationwide fall sweepstakes, Best of Both Worlds, that will offer one winner two grand-prize trips, including Super Bowl weekend trip in Las Vegas with three friends and a Valentine's Day trip for two to the British ...

Best Buy Co., Inc. has launched its first-ever online fantasy football game, in conjunction with Fanball.com, giving players a chance to win more than $20,000 each week in consumer electronics and entertainment prizes from the home entertainment ...

American Airlines is launching a summer sweeps with Hewlett-Packard to help consumers capture vacation memories. From now through Aug. 15, customers can register at www.aa.com/promo for chances to win up to 50,000 AAdvantage bonus miles, as well as HP ...

Xbox, the video game system from Microsoft, had a message for consumers: We are the ultimate in online game play. How to get out the message? Since Microsoft

To build excitement in local communities, the Travel Channel and Time Warner Cable are shining the spotlight on cities across the U.S. to inform schoolchildren about what's cool where they live. After students have learned what makes their hometown ...

Destiny's Child will perform this fall for the Pepsi Play for a Billion TV game show. One song from the group's first performance in nearly two years this summer in Los Angeles will air exclusively on the Pepsi show set for Sept. 12. The group will be ...

TLC is helping lucky homeowners upgrade their spaces with the Win While You're Out sweepstakes beginning Sept. 13. TLC and partnering affiliates will give consumers nationwide the opportunity to win a $10,000 grand prize to turn an ordinary room in ...

NASCAR and Cartoon Network have teamed to develop the NASCARtoon Racing brand, a customized on-air and online campaign sponsored by Kellogg's and designed to engage young fans with the excitement of NASCAR racing through the familiarity of their ...