Data Driven ROI

• Data Driven ROI

  Transactional Data: The Missing Ingredient in Your Retail Marketing Strategy

  Your database of customer information provides a myriad of enhancements to the “product/salesperson/location” ethic of retailing.

• Data Driven ROI

  Working Solutions Completes Call Center Buy

  Working Solutions, a provider of remote agent call center services, yesterday completed its acquisition of Advanced Data-Comm, a call-center services company based in Dubuque IA.

• Acquisition

  Ice Cream and Flower Brands Pair for Ultimate Birthday Party

  In an effort to build customer loyalty databases, drive consumers in-store and generate brand awareness, Cold Stone Creamery and 1-800-Flowers.com have paired in a birthday party sweeps.

• Acquisition

  Johnny Rockets Expands Music Campaign

  Restaurant chain Johnny Rockets is building off its musical roots with a new campaign meant to revive music fans’ love of rock n’ roll classics via online playlists, giveaway and contests.

• Acquisition

  Coke, Adidas, KFC and Others Pair with NBA Europe Live

  The National Basketball Association (NBA) has scored marketing partnerships with Microsoft, The Coca-Cola Co., Adidas, KFC, Toyota and others to activate promotions as part of the league’s European exhibition games.

• Acquisition

  I’M Wines Builds Sales with Search for Diamonds

  I’M Wines of Napa Valley has hidden four symbols of a diamond on the corks of its vintages in an effort to build sales and brand exposure.

• Data Driven ROI

  5 Keys to an Effective Marketing Dashboard -Part 5

  In the final installment, we turn our attention to the importance of deploying your dashboard in a way that will promote not just usage, but real interactive engagement that leads to learning.

• Data Driven ROI

  Is Marketing ROI Dead?

  Used to be that getting lift on your creative tests, great response rates, or a positive return on investment (ROI) on a specific campaign was good enough for marketing to declare success. Unfortunately, that isn’t cutting it these days because of the increasing scrutiny being placed on marketing organizations as a whole. The chief marketing officer (CMO) and senior marketing executives are under constant pressure to prove their impact on overall business.

• Data Driven ROI

  Web Analytics Put FootSmart a Step Ahead

  FootSmart, a direct retailer of foot and lower-body healthcare products through both catalogs and the Web, found itself in a bind managing its cross-selling opportunities on the product pages of its Website. The company sells more than 1,000 products for comfort, health and pain relief, from shoes and hosiery to back supports and bunion protection.

• Data Driven ROI

  Customer Capacity: Understanding the Upside

  Marketing best-practice dictates using options that best meet our financial objectives. Since money is scarce and everything costs money; return on investment rules supreme as the great leveler. While marketing has more options than the financial market has mutual funds (there are some 55,000 worldwide) finding the right target group is just as important. That’s why it’s critical to use a customer’s total spending as one means of deciding where to focus.