NASCAR Teams With Cartoon Network
NASCAR and Cartoon Network have teamed to develop the NASCARtoon Racing brand, a customized on-air and online campaign sponsored by Kellogg’s and designed to engage young fans with the excitement of NASCAR racing through the familiarity of their favorite Cartoon Network characters.
NASCAR and Cartoon Network have teamed to develop NASCARtoon Racing
The program was introduced yesterday with a national promo that extends on-air and online with a national sweepstakes and NASCARtoon Racing Garage game, where kids get to design their own Cartoon Network racing car.
Additionally, Cartoon Network will create a sustained campaign on-air and online called NASCARtoon Racing Presents… featuring Cartoon Network characters providing fun and highlighting themes such as the Chase for the NASCAR NEXTEL Cup, teamwork and competition.
Through Aug. 1, Cartoon Network will air 30-second spots introducing NASCARtoon Racing, promoting the sweepstakes and driving kids to CartoonNetwork.com. To enter the national sweepstakes, participants must visit the NASCARtoon Racing area within the site. Kids will also be able to create and submit an original race car design by playing the NASCARtoon Racing Garage game.
The online car designing activity provides artwork and other tools from favorite Cartoon Network shows Scooby-Doo, Dexter’s Laboratory, The Powerpuff Girls and others to help kids bring their creations to life. At the end of the two weeks, a panel of NASCAR drivers and Cartoon Network producers will select the favorite design. The best design will be showcased at the conclusion of the promotion in a customized spot on Cartoon Network.
The grand-prize winner will receive a trip for a family of four to attend a 2005 NASCAR race. Four hundred runners up will receive a die-cast No. 5 Kellogg’s Chevrolet car autographed by NASCAR NEXTEL Cup Series driver Terry Labonte.
Following the conclusion of the sweepstakes, the mini-site will be updated to include a photo gallery of the NASCARtoon Racing car designs submitted by kids, the NASCARtoon Racing Garage game, NASCARtoon Racing Presents… content and a link to NASCAR.COM, the official site of NASCAR, produced by Turner Sports Interactive.
The campaign has been designed to carry the NASCARtoon Racing brand through the end of the 2004 NASCAR season.
