Data & Analytics
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Data & Analytics
CCPA is Coming: Are You Ready?
The California Consumer Privacy Act (CCPA) is only six months away and only 14% of companies say they are prepared. Here’s how to get your company ready.
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Agencies
A Recession Is Coming: Is Your Talent Strategy Built to Last?
Want to keep your best employees happy? As the possibility of recession draws
nearer, keep these three marketing employment trends in mind. -
MarTech
Speak Up: How Voice Search is Changing Shopping Behavior
For marketers, voice search presents a massive opportunity to make customer
connections less vulnerable than those based on features, price or even brand. -
Profiles & Campaigns
Livestream Gaming Viewership Adds Up for Mobcrush
Better analysis of online viewership is helping Mobscrush create
a more accurate profile of the reach of gamers like Ninja. -
Engagement
Four Tips for Rewiring Customer Experience
To really improve your customer experience, don’t focus internally. Instead, re-wire
your efforts to see things from the customer’s point of view. -
Data & Analytics
Data and Emotional Intelligence: The Toronto Raptors’ Secret Weapons
The recent NBA championship of the Toronto Raptors was a triumph of
emotional intelligence and data. Here are the takeaways for marketers. -
Facts & Figures
3 Ideas for Optimizing Inbound Phone Calls
Consumers are using digital channels more than ever,
but they haven’t hung up the telephone completely just yet. -
Profiles & Campaigns
Focus on SEO Boosts Traffic for SmarterTravel
One year into a new SEO strategy, TripAdvisor’s SmarterTravel is
seeing traffic increases of up to 70 percent for some brands. -
Technology
Marketing Benefits of AI and Machine Learning
Advances in machine learning and AI are revolutionizing all aspects of business
and industry, but most marketers have only scratched the surface. -
Profiles & Campaigns
TeePublic Follows Trends and Marketing Metrics
Keeping on top of pop culture trends and online metrics are a crucial part
of TeePublic’s strategy to connect with consumers’ geek needs.