CONSUMER-MARKETING | DATA-ANALYTICS

High Tech, Personalization Let Citi Refresh ThankYou Rewards Program

|  by Brian Quinton

Citi has been actively innovating credit card rewards programs to make sure its cards are the ones consumers reach for when they make a purchase. The issuer has taken a multi-track approach, piloting new ways to customize point rewards but also testing some distinctly different ways to redeem those points.

Destination: Loyalty

|  by Chief Marketer Staff

Today's consumers are looking for better prices and more value for their travel dollars. That's why loyalty in the skies is more important than ever.

Chief Marketer Videos

by Patty Odell

Mother’s Day is on the horizon and Teleflora pokes fun at the strong bond between moms and their kids through a series of laugh-out-loud videos.

	
        

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