CONSUMER-MARKETING | DATA-ANALYTICS

2017 marketing predictions will keep marketers very busy next year adapting to the vast technological changes and marketing disruptions we experienced.

Here are three main strategies for approaching your competitive audit this holiday season.

Measuring social engagement has become a top priority for many marketers as campaigns ramp up across social networks.

More than 80% of advertisers are using data to manage client/agency relationships. The use of such data has shown positive results and will continue to grow.

As customer expectations have grown for instantaneous feedback and services from merchants and service providers, the job of the marketer has become infinitely more complex—and the need for accurate marketing data more imperative.

The future of brand marketing will use data on brand metrics to optimize campaigns towards overall marketing goals, rather than clicks or views.

A new study from Altimeter looks at how companies are changing, and the challenges and opportunities they face while undergoing a digital transformation.

As we know, understanding target audiences can make or break your campaign. If your message isn’t relevant and engaging your hard work is all for naught.

While the reasons for churning are as diverse and complex as each individual, knowing why it happens, and when it’s most likely to, can cut your churn rate down significantly.

Mobile engagement done right can reinforce and extend customer loyalty far beyond what any technology has done before.