Channel | Social

The rapidly evolving social networking landscape provides an open playing field for consumers to access your marketing across global, cultural and linguistic lines.

Mix some Philadelphia Cream Cheese with a few of your favorite ingredients and you could be on your way to winning the Real Women of Philadelphia Recipe

DO track consumer trends and develop shopper insights. If you find that your core customers or your best prospects respond more enthusiastically to sweepstakes

How do you use Social Media, both personally and professionally? Janie Downey, Executive Director, New England mail Order Association

In last year's Chief Marketer social marketing survey, we said that if you weren't integrating social media into your marketing plans, you were not behind

It remains to be seen if the dozens of geo-social networks, from Foursquare and Gowalla on down, got a boost or a boot from the launch of Facebook Places

According to research by social media marketing agency Facebook, Vitrue posts incorporating images-including photos and coupons

Global marketers will almost double their ad spending within the Facebook social network this year, according to a new forecast from eMarketer

If you're a brand working with bloggers, the connection should be as transparent as possible. That was the message attendees at BlogHer 10 in New York got last week during a panel discussion on the FTC's endorsement guidelines.

Know Your audience: Understanding the psychographics and technographics of your audience is paramount. What are their triggers and inhibitors? What motivates