This coming year, look for a growing number of online retailers to use visitors' Facebook sign-ins as an on-site registration tool rather than their own proprietary log-in systems, according to a new analyst report from eMarketer
Brands have been testing how to best use Facebook to gain access to, and connect and converse with, its vast user base. We asked several digital pros from companies listed on the 2010 Promo 100 ranking
Chevy is giving its old-style events some modern whizbang with a dose of augmented reality
The Harrisonburg, VA B&B By the Side of the Road has found success using social media offers for marketing and prospecting.
Like most everyone in this nation, I
Marketers know they need to play in the social media space. A new survey offers insight into the nature and expectations of consumers using these channels—and how brands can glean information about what motivates their customers. Men and women use social media differently, according to Empathica, a customer interaction consultancy which specializes in retail clients.
As if any were needed, Disney is building buzz for the Dec. 17 release of its new 3-D sci-fi adventure "Tron: Legacy" with a social app that lets users put themselves at the handlebars of a lightcycle from the picture
As marketers grapple with how to make money from social media, they may be overlooking one simple tactic: listening to what people are saying about the brand on social networks, and reacting accordingly.
While business-to-business CRM may start with a backslap and a martini, Cisco Systems is using social media to build a better backslap. “Businesses go to certain watering holes,” says Theresa Kushner, director of customer intelligence within Cisco’s strategic marketing organization. “And those companies have individuals who are making decisions, who have voices they are sharing…
A new study, commissioned by promotion and experiential agency Moosylvania, found that the majority (80%) of smartphone users surveyed used apps
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