Snickers Steals a Page from “Share a Coke”
Snickers "Dial-a-Snickers" campaign uses words like "cranky" and "spacey" to diagnose people who really could use a Snickers bar.
Snickers "Dial-a-Snickers" campaign uses words like "cranky" and "spacey" to diagnose people who really could use a Snickers bar.
Jim Beam has set its sites on using the messaging app Snapchat this fall to promote Jim Beam Apple.
Kraft Foods was doing content marketing before content marketing was cool—heck, they were doing it before anyone even knew what was content marketing.
A round-up of notable ideas and quotes from Content Marketing World, featuring Marriott, Jay Baer, Rust-Oleum, Scotts Miracle-Gro and more
Don’t rule the printed word just yet, especially custom print vehicles that can be a great calling card for your brand.
In the world of licensing, there’s nothing like a little bot to drive huge excitement for the upcoming “Star Wars: The Force Awakens” film
Different generations have unique expectations, experiences, lifestyles, values, and demographics that influence their buying behaviors. And, increasingly, they share them under one roof.
Jeff Gordon is setting a new precedent by rotating sponsors during his final full-time NASCAR season. What does this mean to event marketing?
Burger King tried to call a one-day cease fire in the burger wars this week, but McDonald's didn't bite.
Tractor Supply Co. is on the road with its first mobile marketing tour, visiting six states with a whole load of fun interactive games and activities.
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