Unilever Pairs with Startups to Stay Young & Relevant
The Unilever Foundry program is experimenting with startups as a way to market its brands in the enterprising nature that a startup would.
The Unilever Foundry program is experimenting with startups as a way to market its brands in the enterprising nature that a startup would.
Oreo is in a fearless marketing stage as evidenced by its latest campaign, Oreo Colorfilled. Here's a take on that campaign as well as a look back.
It's wild! How did a Chinese agency attach a human model to a bus to make him look like he was flying?? Check out these crazy marketing stunts.
A recent social coupon referral campaign for Diet Dr Pepper helped drive sales and brand awareness with impressive results.
In an unprecedented partnership, rivals Coke & Pepsi came together to create a light-hearted video to support veterans.
Moet Hennessy has a key brand building strategy to reach multicultural millennials. Manny Gonzalez, senior director of multicultural programs, fills us in.
Maria Lisanti, director of marketing east and control, Stoli Group USA, shares the details on how the brand survived a major crisis.
Georgina Flores, VP, integrated marketing communications at Allstate Insurance, shares how the brand has embraced multicultural marketing.
McCann New York debuted a NY Lottery campaign to push the lottery into the forefront and elbow out more tempting lotteries like Powerball and Mega Millions.
McDonald's latests sweepstake, “Game Time Gold,” starts Nov. 3, however teaser videos are already in play.
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