Channel | Profiles & Campaigns

Here you’ll find three “thought-starters” to consider as the latest in disruptive marketing. The ideas come from Keurig, Progressive, JC Penney and others.

With more and more sampling partners and events available than ever before, smart marketers should develop a scorecard for evaluating their partners and opportunities.

Coke is measuring happiness this summer through "Happiness Meters" that rise when Londoners tweet about Coke or tweet positive thoughts.

This new Doritos mobile-only campaign includes scanning chips (new flavors), 3-D videos and, yes, a sneak peak at Sharknado 3!

Pampers new branded video has really struck a chord with consumers for its focus on human truth. It has more than 6 million views so far.

Plum Organics new campaign, ParentingUnfiltered, encourages conversation around real parenting, not just the smiley, happy snapshots.

If you weren’t lucky enough to make it to the Cannes Lions International Festival of Creativity, this will give you a small peek into some of the best work presented there.

Millennials have their own ideas of travel accommodations. Marriott has some insights and is testing unique concepts to attract this market segment.

An event staged by rEvolution for Delta Faucets set a Guinness World Record for the most people showing at one time.

The 2015 PRO Award Winners have been named and what a group it is!!