B2B Customer Experience: Why CX Matters Across the Entire Funnel
For top B2B brands like SAP and Pitney Bowes, customer experience is often the tipping point when it comes to acquiring—and retaining—business.
For top B2B brands like SAP and Pitney Bowes, customer experience is often the tipping point when it comes to acquiring—and retaining—business.
The NBA is flexing its marketing muscles and showing why it continues to outperform all other sports leagues when it comes to social media.
Paqui Tortilla Chips has reprised its #OneChipChallenge, daring spice lovers to try its dastardly chip.
Capital Group CMO Jaya Kumar takes us through strategy, planning and execution.
The PRO Award winners will be announced during a live awards brunch on October 24 at Neue House, New York. Join us.
Pitney Bowes CMO Bill Borrelle shares the challenges of targeting a diverse audience, and keeping a century-old brand fresh.
“Find What Matters” is a two-month initiative designed to feel like a B2C campaign, to create enthusiasm and excitement for using search in a media plan.
A new promotion from Stanley food and beverage containers challenges consumers to identify 40 films where its products have appeared over the past four-plus decades.
Anna Squibb, senior manager of integrated marketing communications, dairy foods, Land O’Lakes takes us behind the scenes.
Live events and educational content are helping Toast connect with busy restauranteurs in need of technology solutions.
Click here to view the 2023 winners!