Email Personalization Boosts Bernie 2020 Donations
Personalized email is helping the Bernie Sanders campaign create a spirit of community to engage subscribers—and donors—for the presidential candidate.
Personalized email is helping the Bernie Sanders campaign create a spirit of community to engage subscribers—and donors—for the presidential candidate.
Better segmentation and an improved martech stack is helping Destination XL boost engagement with retail customers in-store and online.
Social food network Tasty's subscription box features recipes designed to be baked best in LG ovens and ranges.
Godiva is investing multimillions on a new campaign "Wonder Awaits" as the holiday shopping season nears, CMO John Gallaway tells us.
Why do "Mean People Suck"? Michael Brenner gives us the scoop about his new book.
P&G is driving growth with "constructive disruption" with a focus on constant innovation and irresistible brand experiences.
Putting a customer data platform (CDP) in place is helping Ancestry improve its view of customer data from numerous sources and channels.
The campaign, “Scotribbean World," includes events, in store POS and a digital program around a slang language called “Speaking Scotribbean.”
Marketing leaders from John Hancock, Constant Contact and more share why their brands are getting involved in cause marketing.
Rahim Rajpar shares how John Hancock is targeting B2B and B2C audiences, and the changing role of marketing leaders in creating customer experiences.
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