Channel | Facts & Figures

Beware of Fake Statistics in Marketing Hype

|  by Jon Mowat

In a world where ‘post-truth’ was named Oxford English Dictionary’s word of the year, should marketers be challenging the claims and stats that surround us?

Marketers’ Most Wanted: Moms

|  by Sherry Chiger

In this series, Chief Marketer looks at some of the top demographics marketers need to target. This week, learn how brands like JetBlue are reaching moms.

Marketers’ Most Wanted: Manufacturers

|  by Sherry Chiger

In this week's Most Wanted demographic spotlight: manufacturers, and the B2B brands doing a great job connecting with them.

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

Call for entries now open

Pro
Awards 2023

Click here to view the 2023 Winners
	
        

2023 LIST ANNOUNCED

CM 200

 

Click here to view the 2023 winners!