What’s Driving CMO Churn?
A report from Korn/Ferry takes a look at time spent and the age of C-suite roles and why CMO churn is so high.
A report from Korn/Ferry takes a look at time spent and the age of C-suite roles and why CMO churn is so high.
In a world where ‘post-truth’ was named Oxford English Dictionary’s word of the year, should marketers be challenging the claims and stats that surround us?
In this series, Chief Marketer looks at some of the top demographics marketers need to target. This week, learn how brands like JetBlue are reaching moms.
Discover why web content management (WCM) is the foundation for digital experience management platforms, upcoming trends in meeting customer expectations, and how WCM impacts your bottom line.
In this week's Most Wanted demographic spotlight: manufacturers, and the B2B brands doing a great job connecting with them.
Google, General Electric and Intel were at the top of Sacunas’ recently released report on the Top 100 B2B Brands.
Marketers need to be in touch with what customers want now—you can’t be too far behind, but you can’t be too far ahead either.
In case you missed them, here’s the 10 most popular B2B articles on ChiefMarketer.com for February.
Discover the top B2B lead gen opportunities and challenges uncovered in Chief Marketer's exclusive survey.
You got loads of email subscribers opening your messages. Good for you. But do they really like what they’re receiving? Are you sure?
Click here to view the 2023 winners!