People Magazine Rolls Out Red Carpet
Time, Inc.'s People Magazine is taking itself to the people for the second year in a row. The People Live tour kicks off Sept. 6 in St. Louis, MO, and
Time, Inc.'s People Magazine is taking itself to the people for the second year in a row. The People Live tour kicks off Sept. 6 in St. Louis, MO, and
Sony Computer Entertainment America has signed to sponsor the 2003 Sprite Liquid Mix Tour and the ESPN X Games to pitch PlayStation 2 to music and sports
Reebok and games manufacturer Midway Sports have signed on as presenting sponsors of the National Football League's NFL Players Fantasy Football. The
Anim production company FUNimation figures there isn't a better way to promote a sweepstakes worth $100,000 than with a contest asking consumers what
In its biggest marketing campaign yet, HIT Entertainment is hyping Bob the Builder: A Christmas to Remember with a slew of fourth-quarter promotions.
Pete's Brewing Co. and Spencer Gifts are diving into a promotion for Sony Picture's Underworld. The film, starring Kate Beckinsale, opens Sept. 19. Starting
Cheesemaker Saputo ties with Warner Bros.' Looney Tunes: Back in Action for a $1 million-plus back-to-school promo touting Frigo Cheese Heads snacks.
For its annual Shark Week programming block, the Discovery Channel is taking the sharks to the pavement and the pools in four major markets. Shark bite
Mervyn's retail chain, a subsidiary of Target, teams this month with Scholastic Entertainment's Schoolhouse Rock property for a back-to-school program
Marketing conglomerate Alloy will buy retailer Delia's Corp. for $50 million. Adding Delia's $138 million business extends Alloy's reach to teen girls
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