FUNimation Hypes Yu Yu Hakusho, Dragon Ball Z Movies

Posted on by Chief Marketer Staff

Animé production company FUNimation figures there isn’t a better way to promote a sweepstakes worth $100,000 than with a contest asking consumers what they would do with the cash if they won.

Both sweeps plug the studio’s Yu Yu Hakusho show, which airs on Cartoon Network, and the Dragon Ball Z direct-to-video, BROLY: The Legendary Super Saiyan. TV spots in 30 markets support the Aug. 26 release.

Starting today and running through Oct. 19, consumers can enter the “What Would You Do with $100,000?” contest by submitting a 50-word essay at Ten prize packages, including trading card sets, T-shirts and video games, from licensees such as Jakks Pacific and Atari, will be awarded.

Then, beginning Oct. 7, consumers can enter the sweeps for the actual $100,000 prize at the Web site. Runner-up prizes in the amounts of $25,000, $10,000, $5,000 and $1,000 will also be awarded. SCA Promotions, Dallas, handles prize fulfillment for FUNimation, Ft. Worth, TX. The sweeps will be cross-promoted across various FUNimation Web sites.


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