Direct Mail Invitations Drive Buyers to Land Rover “Exotic” Events
Land Rover is using a luxurious brew of events held at elegant private country homes, coupled with exotic chocolate tastings and falconry demonstrations,
Land Rover is using a luxurious brew of events held at elegant private country homes, coupled with exotic chocolate tastings and falconry demonstrations,
Kellogg Co. is truly making breakfast portable with its Special K Red Berries Better You Tour. The Battle Creek, MI-based company has teamed with Kroger
Allied Domecq's Beefeater Imported is launching the Beefeater Bold Spirit Tour, a 10-market yacht tour stopping in cities such as Boston, San Francisco
Jose Cuervo's online Face of the Nation contest has drawn more than 600,000 visitors since it's launch last month.
Unilever's Hellmann's mayonnaise brand (also known as Best Foods west of the Rockies) is offering the You Don't Have to Lift a Finger Party Sweepstakes.
Both Hollywood and the National Thoroughbred Racing Association are betting on a persnickety racehorse from the 1930s to jockey for box office success
Do you know how lovely it is to pop on a Web site and quickly and easily track all the purchases you've made from that site over time? Probably not, as
Universal Parks and Resorts and Nestl Waters North America struck a 10-year marketing agreement that will link Nestl with Universal theme parks in the
This month, Topbulb will drop the initial test mailing of Lighting for the Home, the company's first consumer catalog. Overall, 100,000 copies of the
Well, it's happened. First there were the do not call lists, then do not e-mail lists, and now someone in the New York State Legislature wants to create
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