United Airlines joins a growing list of competitors that's reaching out to four-legged or feathered customers in hopes of attracting their two-legged owners to fly its airline. Under the "United Pet Class" promotion, United Mileage Plus members can ...
Hershey Foods Corp. and Super Bowl quarterbacks Donovan McNabb and Tom Brady are giving consumers a chance to win $1 million in an online sweepstakes being held this week. Tom Brady and Donovan McNabb's on-field performances could make a Hershey ...
Wedding planning company, The Knot, has partnered with Who Wants To Be A Millionaire for a special wedding edition of the hit game show, in which viewers can join the fun by entering a sweepstakes to win a trip to St. Lucia. The five-episode Play to ...
Loyalty has its own rewards, especially when it comes to television. Take GSN for example, which recently launched a new loyalty program that gives viewers a chance to earn My Sony points toward Sony products and services and exclusive GSN merchandise. ...
Consumers worry that marketers have too much personal data, but that doesn't keep them from using supermarket loyalty cards, according to a Boston University study. Consumers are dismayed by their general lack of privacy, but they're more likely to ...
The National Football League and Players, Inc. will hold a text-messaging contest for viewers to choose the most valuable player on Super Bowl Sunday. On Sunday, FOX Sports broadcasters will announce the in-game promotion where fans can text "MVP" to ...
Recreational vehicle manufacturer Fleetwood Enterprises will launch a vacation club for recreational vehicle fans this spring, a first for the RV industry. The points-based Fleetwood Vacation Club treats RVs like time-share condos: Club members schedule ...
Best Western International will kick off the 2005 NASCAR season by offering a discounted rate for race fans and a bonus for its loyalty program members. Guests who stay twice at the RaceFan Rate between Feb. 1 and April 30 are also eligible for the ...
All stores—and loyalty cards—adopt the Macy's name next month Macy's has rolled its five regional loyalty programs into a single national program as the retailer adopts the Macy's name nationally this spring. Macy's 14 million current members will be ...
Wendy's International is launching a new promotion this month featuring Klutz-branded toys. Starting Feb. 21, Wendy's will offer Kids' Meal bags based on the kids' activity products. Each Wendy's Kids Meal bags will contain one of five toys including: ...
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