Channel | Engagement

American Wireless Introduces Mobile Content Cards

|  by Chief Marketer Staff

American Wireless has introduced Retail Extension Services prepaid mobile content cards through its network of dealers. Available for use with cellphones, smartphones, PDAs and Blackberry's, thousands of titles beginning at 99 cents can be accessed ...

Euro RSCG Launches Loyalty Division

|  by Chief Marketer Staff

Euro RSCG Retail has launched a Customer Loyalty division under database marketing veteran Craig Staley. Craig Staley Staley has joined the Dallas agency as VP-director of database marketing, overseeing the new unit that will create integrated loyalty ...

Vantage Donates to Tsunami Relief Efforts

|  by Chief Marketer Staff

Logoed apparel supplier Vantage Apparel planned to donate $1 for every order received last month to aid tsunami relief efforts. The funds have been earmarked for the American Red Cross Tsunami Relief Fund. The Avenel, NJ-based company has committed up ...

Delta Fliers Donate 25 Million Miles

|  by Chief Marketer Staff

Delta SkyMiles members have donated 25 million frequent-flier miles for tsunami relief efforts. The miles are funneled through Delta's SkyWish program and distributed to the American Red Cross, CARE and Unicef to fly relief workers and supplies to the ...

P&I Postscripts

|  by Chief Marketer Staff

SHOPPERS CHARGE ACCOUNTS CO.: Mahwah, NJ, promoted Robert Noren to senior VP-chief operations officer for the private-label credit card company. Noren had been senior VP-credit, customer service and collections. His promotion took effect Jan 20. ...

Inch By Inch

|  by Chief Marketer Staff

NASCAR races are a marketer's dream. Forget about rivalries like Ohio State vs. Michigan, or the Celtics vs. the Lakers. In NASCAR, you've got Tide trying

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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