Diet Dr Pepper is out with a 20-city national makeover tour that kicked off yesterday in New York City to support an under-the cap promotion. What does a makeover have to do with a diet soft drink? "Enjoying the smooth, rich taste of Diet Dr Pepper is a ...
Fans of the HBO's series Taxicab Confessions had the chance to unburden themselves to cab drivers with their own confessions as part of a three-day event to promote the return of the hit series. HBO celebrated the show's return after an eight-year ...
Best Buy Launches Catalog for Small to Medium Businesses Big-box consumer electronics marketer Best Buy began targeting small and medium-sized businesses in recent months, leveraging its existing direct mail and online operations in a new market. Since ...
The Home Depot has teamed up with reality-show producer Mark Burnett Productions to build its brand into a host of reality TV shows to further leverage the company. Under a new multi-program and multi-year deal, Mark Burnett Productions will incorporate ...
Entertainment retailer Build-A-Bear Workshop has launched its first-ever mobile tour, and plans on hitting several sporting events and festivals this year. Build-A-Bear Workshop On Tour made its debut this week in Jacksonville, FL, at the Super Bowl ...
Sporting goods manufacturer Spalding has launched a 13-week multi-channel sweepstakes in search of the AFL's Fan of the Year. Fans can register at Arenafootball.com, sign-up for a personalized fan page and track their fan participation. Throughout the ...
Ebsco, the parent of Vitronic/Four Seasons, a promotional product supplier has purchased beleaguered cloth promotional products supplier Admanco, Inc. Admanco had been seeking a buyer since it announced early last month that it was in receivership and ...
Fans in Houston are pulling strings over PPW's Yao Ming All-Star Marionette Promotional Partners Worldwide believes there's a world beyond the Bobble Head, and is discovering what that world could hold with a jump into the sports premium business. The ...
Online sports memorabilia broker Naxcom was looking for a way to build its vintage memorabilia (pre-1980) business and entice some of the best dealers in the business to sell through its Web site. The Los Angeles-based company said it found the way to ...
Consumers in the mood for a little something more than a cold muffin or boxed cereal may find a mouth-watering reason to book a room at Hyatt Hotels and Resorts. More than 80 hotels in the chain nationwide and in Canada are offering guests a free full ...
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