Best Western Offering NASCAR Fan Rates

Posted on by Chief Marketer Staff

Best Western International will kick off the 2005 NASCAR season by offering a discounted rate for race fans and a bonus for its loyalty program members.

Guests who stay twice at the RaceFan Rate between Feb. 1 and April 30 are also eligible for the hotel chain’s Stay 2 Times promotion, which will earn them 1,200 bonus points in the chain’s Speed Rewards loyalty program. Consumers must register for the loyalty program before their first stay.

The promotion begins today, and consumers can request the discounted rate by visiting Bestwesternracing.com and entering “RaceFan” in the promotion code box, or by calling 1-800-Western and asking for the RaceFan rate.

Best Western is in the second year of a three-year agreement as the Official Hotel of NASCAR. The company also serves as an associate sponsor of driver Michael Waltrip and the Dale Earnhardt, Inc.-owned No. 15 NAPA Chevrolet in the NASCAR Nextel Cup Series.

Speed Rewards members can earn points that are redeemable for NASCAR-licensed merchandise such as jackets and caps, and race-related items such as Pro Scan headsets and tickets to the Richard Petty Driving Experience. Members can also earn free room nights anywhere in the world, as well as dining and shopping certificates.

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