Channel | Engage & Convert

Understanding how to measure ROI for live events and experiences is key to keeping the budget coffers full and improving future success at the events.

Aaron Ormond, manager, customer lifecycle management, Harley-Davidson, shares case studies—and results—on how it successfully markets during peak seasons.

Skateboarders and Olympic snowboarders appear in new edgy TV spots to bring back the "Do the Dew" tagline for Mountain Dew.

Prudential looked into our brains to find out why we're so irrational when it comes to saving, took that info and launched the "Bring Your Challenges" campaign.

In a new brand advocacy campaign, SeaWorld is hoping to educate people and set the record straight on false accusations about its treatment of animals.

Marketing to Millennials is a big focus for Marriott. Global marketing officer Karin Timpone shares lessons learned and why the heavy investment in content marketing.

Understanding who customers are and where they are looking for and accessing information is critical, and persona-driven marketing tactics can help direct messages to the right people at the right time.

McDonald's has some tough challenges: stiff competition, customers fleeing, falling sales and hard work to improve taste and image. The new CEO charts a path.

Transforming a target consumer into a brand advocate is a top goal for brands. Driving social behaviors can take consumers from awareness to advocates.

Snapchat Stories might be a new vehicle for marketers to get communications in front of multiple millions of totally engaged viewers. Here's a primer.