Channel | Digital

The social networking Web site Tagged.com plans to begin inserting behaviorally targeted text ads or taglines into the footer of users' e-mail correspondence.

(Direct) When it comes to video ads on the Internet, advertisers have shown themselves willing to jump in with both feet, provided they can get answers to two questions: How will they work, and what can they do?

ValueClick reported net income of $18.6 million for the first quarter, nearly doubling net income of $9.8 million last year.

Chief marketers using paid and natural search engine marketing often ask, “If we rank well in the natural search results for the brand name, should my search team also buy my brand terms in paid search?”

Will mobile phone advertising be intrusive or a boon for the consumer? That debate, which has been building, is about to boil over

For the third time in as many years, a U.S. House committee has reported out a bill that would criminalize the spreading of spyware on users' computers.

Neo@Ogilvy">Neo@Ogilvy, the Ogilvy Group's digital and direct media company, has joined forces with SEMDirector Inc. to furnish clients with systems to manage and measure search-marketing campaigns around the world.

For a business that’s built around time, Calendars.com doesn’t have much of it. “It’s an extremely seasonal business,” says Hilarie Pozesky, president and CEO of Hilarie Pozesky Consulting, which handles online advertising for the online seller. “Calendars.com does about 85% of its business between the end of October and the end of January. We really…

Prospective parents are accustomed to lots of tests: for the health of the baby, for its gender, and for the mother

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