Channel | Digital

Short Cuts

|  by Chief Marketer Staff

Caesars Palace has unveiled the Caesars Luxury Collection (caesarsluxurycollection.com) a Web site offering Pratesi linens, diamond earrings, Cartier fragrance and an extensive selection of Montblanc tobacconist accessories.

Medio Pitches On-Deck Mobile Search and Ads

|  by Chief Marketer Staff

Speaking at a Web 2.0 conference in San Francisco last month, Google CEO Eric Schmidt summed up his vision of his company’s future in a pithy three-word mantra: “Mobile, mobile, mobile.” Google, Yahoo! and Microsoft have all attracted a lot of attention in the last few months with their efforts to expand their search business…

One-Third of U.S. Logs on a Lot, But Half Doesn’t Care: Pew

|  by Chief Marketer Staff

According to a new survey by the Pew Internet & American Life Project, 31% of American adults get lots of use, productivity and satisfaction out of using Internet-connected technology (computers, mobile phones, personal digital assistants), while 20% use the technology grudgingly-- and almost half could care less.

Farming the Marshland: Chitika Targets the Blogosphere

|  by Chief Marketer Staff

It would be a vast understatement to say that a few years ago, advertisers were skeptical about potential of blogs, seeing the blogosphere as an untamed marshland. "Now, advertisers are running to us and saying 'wow, we were wrong,'" says Venkat Kolluri, CEO of Chitika, a contextual advertising firm which is helping bloggers monetize their…

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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