Channel | Digital

When It Pays to Be Negative

|  by Chief Marketer Staff

Search marketing is a potent tool: sometimes too potent. Sometimes your keywords call out to searchers who have very little to do with your product, service or content. Consider the unfortunate vacation marketer whose keywords include “cruise”. How do you make sure your ads appear only when searchers are looking for Caribbean getaways and not…

When It Pays to Be Negative

|  by Chief Marketer Staff

Search marketing is a potent tool: sometimes too potent. Sometimes your keywords call out to searchers who have very little to do with your product, service or content. Consider the unfortunate vacation marketer whose keywords include

Contextual Ads: Where Content Is King

|  by Chief Marketer Staff

Search engine marketing (SEM) has grown into an industry poised to earn a projected $10 billion in 2006 because it does a particularly good job of delivering the right ads to the right viewers. But research has determined that only 5% of the average person’s Internet activity involves search. To monetize that other 95% of…

Getting More Intimate

|  by Chief Marketer Staff

Everyone knows that Google, Yahoo!, MSN and Ask Jeeves are in a race to index the whole Web. In a sense, they want to be the Swiss Army knives of search,

Big Brands Slow to Adopt SEO

|  by Chief Marketer Staff

A new survey of Fortune 100 companies reveals that relatively few of them make a serious effort to optimize their Web sites to receive high search rankings on Yahoo! or Google.

Google Sells Looks As Well As Clicks

|  by Chief Marketer Staff

Google, the top search engine on the Web and the top search ad seller too, announced in late April the launch of a “limited beta” test on its AdWords/ AdSense marketing network. The test will give online advertisers the ability to select the sites where their ads will run on the Google network of Web…

Google, Defender of the Faith

|  by Chief Marketer Staff

Mysterious rumblings and clankings from within Google’s Mountain View, CA, stronghold suggest it, and the wailing and gnashing of teeth in search engine Web forums appear to confirm it: The most popular search engine in the world seems to have made some important adjustments to the way it ranks Web pages.

Search Will Party On

|  by Chief Marketer Staff

If the three prominent topics at this year’s Ad:Tech San Francisco meeting really are “search, spyware and behavioral ads,” as one attendee put it, then Piper Jaffray senior analyst Safa Rashtchy arrived bearing vital news. According to his estimates, the search segment of the Internet is slated to undergo even better growth than it has…

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