Top Women Network

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  Cynsiders

  Streaming Insights, Smarter CTV

  Roku released its annual Roku Rewind, a breakdown of the biggest streaming trends of the year. Sarah Harms, VP of Advertising Marketing and Measurement at Roku, breaks it down. What were the biggest surprises in this year’s report? It was not long ago that marketers worried that TV audiences would become increasingly difficult to reach […]

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  Cynsiders

  The Next Era of OOH

  What’s next for out-of-home advertising? From the rise of user-generated content to the impact of sports, creativity, and measurement, Lucy Markowitz, SVP and GM, U.S. Marketplace at Vistar Media, shares what she sees on the horizon. What do you predict for OOH creative in 2026? AI will transition from a phase of experimentation to implementation. […]

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  Programming

  In the Wild: BravoCon Returns to Vegas

  NBCUniversal’s BravoCon took over the Caesars Forum in Las Vegas from Nov. 14-16, putting on a three-day superfan experience that showcased Bravo’s diverse reality programming through panels, activations, parties, photo ops and more.

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  Cynsiders

  The Untold ROI of Investing in Women’s Sports

  2024 is the year for advertisers to capitalize on the growing momentum of women’s sports, unlocking untapped potential and maximizing spend in a rapidly expanding market. Natasha Sinagoga, VP of Local Sales at Ampersand, offers her insights on the opportunities for marketers who want to play ball. As the spotlight intensifies on women’s sports, the […]

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