Agencies
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Data & Analytics
Marketers on Fire: Drone Racing League CMO Anne Marie Gianutsos on Social Engagement, U.S. Air Force Partnership and the Metaverse
We spoke with Drone Racing League’s CMO about the property’s explosive growth, the U.S. Air Force partnership, fan engagement on social and more.
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Digital
A Roadmap for Amazon Marketing Investment
How brands can market on Amazon during the beginning, middle and developed business stages.
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Social
Tips for Formulating Social Media Marketing KPIs
Pitfalls and insights on establishing social media KPIs.
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Data & Analytics
How Charlotte Tilbury Tapped AI Marketing Tools to Boost Customer Acquisition
How the brand increased conversion rates by taking upper-funnel data into account.
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Data & Analytics
CMO Corner: A Chat with Shari Hofer, Chief Marketing Officer of Wiley
We spoke with Hofer about Wiley’s rebrand, its new marketing technology strategy, tactics used to maintain productivity across a global marketing organization during the pandemic, and more.
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MarTech
How Display Ads and QR Codes Are Upping Brands’ Digital Advertising Game
How tried-and-true technologies are eliminating friction along the customer journey.
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Digital
Solutions for Retail Marketers Amid Delivery Failures and Supply Chain Disruption
Challenges faced by retail marketers due to supply chain disruption–plus research about consumer preferences.
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Data Driven ROI
The Road to the C-Suite: Top Qualities That Marketers Should Master
Insights from chief marketing officers Amy Summy of Labcorp, John Sheldon of SmileDirectClub and Lisa Stockmon of Banfield Pet Hospital.
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Loyalty Marketing
Noodles & Company Revamps Its Loyalty Program for First-Party Data Collection
How the company transitioned to a points-based loyalty offering for customers.
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Engagement
Hendrick’s Gin Activates an Underwater Fantasy World Spa Activation
Hendrick’s Gin’s multisensory, underwater spa experience in New York City featured plenty of the peculiar.
