Agencies
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Demand Gen
Sales and Marketing Integration: 5 Tips
Do your sales and marketing teams work well together? Here’s five tips for getting everyone on the same page to lift marketing ROI and conversion rates.
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Acquisition
Dixie’s Brand Building Manager Talks New AR Bathroom Cup Designs
Dixie Brand Building Manager Priti Lokre shares the strategy and measurement
tactics behind the campaign, as well a look at past mobile marketing campaigns. -
Acquisition
Entertainment Weekly and Dove Partner for Peel-Off AR Cover
The cover of the May 25 issue of Entertainment Weekly features
an augmented reality video. A first for both brands. -
Acquisition
AR Still Challenging for Marketers: Survey
Brands like Dixie and Ally Bank use augmented reality, but for
many brands challenges remain, a new study found. -
Acquisition
MTA Says Posters Too Sexy for NY Subway
The MTA has taken a stand on just how far it will go with the types of ads and
content it shares with its millions of daily riders. -
Agencies
Don’t Think Too Literally When Looking for a Name
What’s in a name? As the U.K.’s Waterstones learned, turns out a lot if you’re looking to create a memorable brand.
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Profiles & Campaigns
Deadpool 2: Marketing the Merc With a Mouth
The marketing of “Deadpool 2” is bananas, but in the best possible way. On just about every media platform imaginable this week, you can’t swing a chimichanga without hitting the antihero embodied by Ryan Reynolds.
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Acquisition
Kool-Aid Targets Older Kids with Social Blitz
As summer shines on the horizon, Kool-Aid Man is making his case on
social media for a new product, Kool-Aid Sparklers. -
Profiles & Campaigns
Nasdaq Creates a Content “Dream Factory”
Nasdaq has increased its social fan base from just over 20,000 a few short years ago to 3 million+, with a content strategy focused on promoting the company as a “dream factory” for entrepreneurs.
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Acquisition
Dixie Adds Augmented Reality Kids Game to Bathroom Cups
Dixie reaches out to get kids to brush properly with a
fun and engaging mobile game.
