Agencies
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Acquisition
Reeses’ Candy Converter Swaps Out Candy Kids Hate
The candy brand set up a “candy converter” vending machine in one of the
busiest places on earth—Fifth Avenue in New York City. -
Acquisition
Nat Geo Goes After Gen Z with Clever Strategies and Channels
National Geographic is going after a younger generation armed with
clever strategies and tactics like Wattpad, Instagram, Snapchat and IGTV. -
Profiles & Campaigns
Building Engines Leverages Original Research for Thought Leadership
An industry benchmark study is the core of a B2B thought
leadership strategy for Building Engines. -
Demand Gen
B2B Content: To Gate or Not to Gate, That is the Question
Gated content is one way to build your lead database, but B2B
marketers need to resist the powerful urge to gate everything. -
Acquisition
J&J Consumer Takes Strong Steps to Revitalize its Brand
The brand’s position in the U.S. baby-care market has been eroded by companies focusing product
innovation on all natural ingredients. A major turnaround effort is underway called Project Apollo. -
Acquisition
HP and IKEA Commit to Scaling Use of Ocean-Bound Plastics
The two brands have upped their commitments by joining a consortium of worldwide businesses committed
to developing the first global network of ocean-bound plastics supply chains. -
Engage & Convert
Reading the Cues: Three Steps for Better Customer Engagement
Do you have the right data strategy in place to create customer engagement and trust? Here’s three crucial things to remember.
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Video Marketing
Using AI to Inform Your Video Marketing Strategy
AI can help marketers increase the efficiency of their video strategy,
and help tailor content to customers’ individual interests. -
Acquisition
Clorox CMO Eric Reynolds Talks In-house Agencies, Challenges, Growth Opportunities, #MeToo
Eric Reynolds oversees a huge portfolio of brands and marketing teams, making him a prolific juggler of
strategies, execution plans, challenges, failures and successes. -
Acquisition
5 Ways AI is Affecting Content Marketing
AI is continuously evolving, and with it, marketer’s ability to
construct highly insightful campaigns.
