Reeses’ Candy Converter Swaps Out Candy Kids Hate

Posted on by Patty Odell

Kids have been collecting bags full of candies over the past week and, for sure, some of it they don’t like.

Reeses had the solution. The candy brand set up a “candy converter” vending machine at one of the busiest places on earth—Fifth Avenue in New York City so kids could swap out those unwanted treats for Reeses peanut butter cups.

The promotional video explains: “Disappointment Goes in. Reeses Cups Come Out.”

The machine, available on Halloween night from 4 PM to 9 PM, vended up to 10,000 Reeses cups.

“Let’s be honest, we’ve all received Halloween candy that we don’t want, so Reese’s is saving Halloween this year with its very own candy exchange vending machine,” Hershey spokesperson Anna Lingeris told The Daily News. She added that the response was, “incredible. Unreal. Amazing.”

Lingeris teased that, based on the response, the converter may appear in other cities around the country next Halloween.

The #ReesesCandyConverter spread across Twitter word like this post from @UNILAB_Grub, “Can I just have that machine in my office?”

No word on which candies were the most hated.

More

Get Content Like This Delivered to Your Inbox

Related Posts

Chief Marketer Videos

by Patty Odell

Cars.com posted videos, like this one, on YouTube to catch up with people who where searching to re-watch Super Bowl commercials like the Audi spot. Catch up with all of our Digital All-Stars in this special report that includes CMOs from Sparkling Ice, John Hancock, IMAX, Hickory Farms and SunTrust. https://bit.ly/2U74xBN

	
        

BEST PLACES TO WORK

	
        

PRO Awards

	
        

CHIEF MARKETER 200