Reeses’ Candy Converter Swaps Out Candy Kids Hate

Posted on by Patty Odell

Kids have been collecting bags full of candies over the past week and, for sure, some of it they don’t like.

Reeses had the solution. The candy brand set up a “candy converter” vending machine at one of the busiest places on earth—Fifth Avenue in New York City so kids could swap out those unwanted treats for Reeses peanut butter cups.

The promotional video explains: “Disappointment Goes in. Reeses Cups Come Out.”

The machine, available on Halloween night from 4 PM to 9 PM, vended up to 10,000 Reeses cups.

“Let’s be honest, we’ve all received Halloween candy that we don’t want, so Reese’s is saving Halloween this year with its very own candy exchange vending machine,” Hershey spokesperson Anna Lingeris told The Daily News. She added that the response was, “incredible. Unreal. Amazing.”

Lingeris teased that, based on the response, the converter may appear in other cities around the country next Halloween.

The #ReesesCandyConverter spread across Twitter word like this post from @UNILAB_Grub, “Can I just have that machine in my office?”

No word on which candies were the most hated.


Related Posts

Chief Marketer Videos

by Patty Odell

Mother’s Day is on the horizon and Teleflora pokes fun at the strong bond between moms and their kids through a series of laugh-out-loud videos.


PRO Awards