The POWER of Data
Yes, data is critical to marketing. However, it does impact other areas of our lives. To prove it, here’s a story from MSNBC on a big credit score glitch that occurred with Experian.
It’s a good reminder of how vitally important data is in our work as marketers and our lives as a whole.
Spend time knowing and understanding your data — yes your own personal set and those of your prospects and customers. It’s that important.
